Course curriculum

    1. Intro to the course

    1. Part 1: Define Loyalty in The Modern Business Landscape

    2. Part 2: Exploring The Benefits of Customer Loyalty

    3. Quiz 1

    1. Self-Diagnosis: Does My Business Need a Loyalty Program?

    2. Quiz 2

    1. Part 1: Insights into Customer Psychology and Factors Influencing Loyalty

    2. Part 2: Identifying Customer Needs & The Role of Emotions in Loyalty

    3. Part 3: Cognitive Biases and Decision-Making

    4. Quiz 3

    1. Part 1: Components of a Successful Loyalty Program [Points]

    2. Part 2: Components of a Successful Effective Loyalty Program [Rewards]

    3. Part 3: Tailoring Loyalty Programs Through Segmentation

    4. Part 4: Referral Programs, Tiered Programs, and Gamification

    5. Part 5: The Power of Data & Customer Feedback

    6. Quiz 4

    1. Part 1: Understanding Business Objectives and Choosing The Right Loyalty Module

    2. Part 2: Designing Rewards and Implementing Through Personalization Strategies

    3. Part 3: Maximizing Customer Engagement

    4. Quiz 5

About this course

  • Free
  • 25 lessons
  • 2 hours of video content

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